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Durston Garden Products Ltd introduce their new tried-and-tested, market-beating new peat-free rang

Durston Garden Products • 10/07/2024

Durstons are set to storm the market with their brand-new consistent and reliable peat-free range, enriched by sustainable game-changing material Gro Fibre. The result of extensive R&D, operational improvements and new technologies, this remarkable collection is designed to provide retail customers with choice and the opportunity to stock a market-leading comprehensive range of peat-free growing media.

Utilising a brand-new ingredient, Gro Fibre, which supports moisture retention and doesn’t lock nutrients, Durstons have created an exciting new range of products that outperforms competitors’ peat-free and peat-based media, and delivers exceptional plant quality. This new, improved peat-free growing media provides better air space and greater moisture availability, enabling plants to establish strong roots, quickly.

The outstanding collection benefits from a unique nutrient package, also enhanced by Durstons’ unique GRO BOOST additive, providing plants with all the vital elements required for healthy growth. Gro Fibre is exclusive to Durstons in the UK, creating compost with a consistent, fluffy texture, that doesn’t suffer from shrinkage or slump, and delivers a reliably impressive performance, year in, year out, without the need for re-formulation; all of which is ideal for increasing consumer confidence in peat-free growing media.

Redesigned packaging retains Durstons’ recognisable colour coding and showstopping imagery but with key messages clearly highlighted on pack, so that consumers can quickly and easily determine the product’s USPs and ideal application, as well as the fact that the range is peat-free, responsibly sourced, and made in the UK.

The range will be supported by brand-new, eye-catching and informative POS, which effectively communicates the benefits of these peat-free products to garden centre customers, helping them find the right growing media for each project. As Durstons continues to invest in their state-of the-art production facility, increasing capacity and stock availability, the Somerset-based business has ensured that products from the new range are in stock and ready to go for the 2024 season.

Set to create fantastic opportunities for retailers in the peat-free category, products in the new range have performed consistently well in independent growing trials, demonstrating the reliability for consumers in all gardening applications.

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