Welcome to the Durston Garden Products Media Centre

Far more than just sporting shiny, new packaging, Durston Garden Products comprehensive range boasts market-leading formulations that are blowing competitor mixes out of the water in independent trials, bolstered further by a new product hierarchy that cuts through the noise and makes meeting gardeners’ needs easier than ever.

With more than 150 years of heritage behind it, Durstons is firmly focused on the future of growing media whilst leading the industry’s transition to high-performance peat-free compost through significant investment in R&D, a complete brand refresh and a newly structured product architecture designed to simplify choice for both retailers and professional growers.

At the heart of this strategy is Durstons’ new three-tier product architecture, created to make navigation simple at retail and to support a wide range of grower requirements.

• Everyday: value-driven composts designed for price-sensitive, high-volume use.

• Traditional: classic composts delivering the performance long-established customers expect.

• Advanced: Durstons’ flagship professional-grade peat-free range, engineered to outperform both peat-free and peat-based alternatives.

The Advanced peat-free range is the centrepiece of Durstons’ future vision. Unlike early peat-free products that often struggled to match peat performance, Durstons has focused on outperforming peat altogether. Independent growing trials have shown the Advanced composts delivering up to 70% more growth than standard mixes, with some tests showing improvements of up to 150% over standard alternatives, producing bigger plants, stronger roots and increased blooms.

This performance is driven by two exclusive ingredients developed by Durstons:

• Gro Fibre – a patented, single-species wood fibre produced using a thermodynamic process to optimise aeration, water retention and root structure.

• Gro Boost – a fully renewable, vegan-friendly organic ingredient that delivers natural nutrition and beneficial soil microbes.

Together, these technologies enable consistent, professional-grade results while supporting long-term soil health, proving that peat-free is no longer a compromise, but a genuine upgrade in growing performance.

The Advanced range comprises 13 high-performance growing media products, including:

• Seed & Cutting Compost

• Bulb Fibre Compost

• Tub & Basket Compost

• Houseplant Compost

• John Innes – No.1, No.2, and No.3, and Seed Compost

• Multi-Purpose Compost

• Multi-Purpose Organic Compost

• Multi-Purpose Compost with added John Innes

• Rose, Tree & Shrub Compost

• Grow In the Bag

Durstons believes the answer lies in consistency and quality, together providing retailers with a dependable peat-free range they can confidently recommend.

Sales Director, Dan Durston says: “Our latest peat-free Advanced range, which sits alongside our Everyday and Traditional offerings, is one example of how Durstons peat-free has consistently beaten competitor products and professional-grade mixes in independent growing trials, delivering bigger, healthier plants and increased blooms.

“Not all peat-free products deliver great results, and that can put gardeners off,” he adds. “But when the ban arrives, there won’t be a choice, compost will simply need to perform. Now’s the time for retailers to make peat-free their core range and build customer confidence for the future.”

Packaging with purpose

Following the rebrand, Durstons’ refreshed packaging ensures real shelf standout, combining bold designs with clear, informative labelling that helps shoppers choose the right product at a glance. All compost bags also include 30% recycled material and are 100% recyclable.

With proven results, trusted performance, and strong retail appeal, Durstons is helping retailers and gardeners alike make the move to peat-free confidently and ahead of the curve.